Barbershop Brand Design
The Raze brand design was an in-class exercise in designing a logotype.
We were given a prompt to start the creation process. My prompt for the assignment was "posh barbershop." After coming up with a name we were then instructed to implement this name into a logotype that best expressed the mood of the prompt. After we designed the logo we were instructed to design a business card, letterhead, and envelope layout that would stay true to our original intent for the brand experience.