Barbershop Brand Design
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The Raze brand design was an in-class exercise in designing a logotype.
We were given a prompt to start the creation process. My prompt for the assignment was "posh barbershop." After coming up with a name we were then instructed to implement this name into a logotype that best expressed the mood of the prompt. After we designed the logo we were instructed to design a business card, letterhead, and envelope layout that would stay true to our original intent for the brand experience. |
Design Process:
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